ForaChange is a toolkit for campaigners, activists and nonprofit organisations to design and implement an effective digital strategy for achieving progressive social change.
Working closely with founder Craig Dwyer, a passionate and driven social media guru working in the charity and non-profit sector, Language created a suite of elements to be used across a variety of media including a comprehensive website and printed report.
The basis of the identity hangs on the language of brainstorming and white board marks while also establishing a bold and confident voice. A simple and flexible system was needed to place the initiative firmly in the world of non-profits, tech and social activism. The identity needed to mirror its founder by being active and authoritative in tone.
The primary output of the project involved the conception and design of a website to hold all of Craig’s practical and invaluable research and wisdom around using social channels to affect positive change. The site is broken up into a series of accessible topics with samples and case studies as well as tips and useful downloads.
To coincide with the launch of ForaChange a printed report was designed condensing all of the information from the website into a simple, easy-to-follow format to give all of the attendees.