Express Your Gender provide support services to the trans community through voice coaching, personal development and career support and was set up by speech and language therapist Rachel Moore.
Rachel was looking to create a digital style guide for a new initiative she had been working on which would allow users to track the behaviour of people they observed in public and then upload and discuss their findings in an online forum.
A comprehensive UI/digital style guide was put together to establish a tone of voice across a variety of media and from this designs were created for both the observational note-taking app and the online forum.
The tone for the project had to remain both academic and professional as well as maintaining an approachability and accessibility within its brand. A series of fun and quirky characters were developed to better communicate topics around movement and behaviour.